Behavior Labs

Pricing

How Pricing Works

Four components. Simple structure. Value that compounds with every molecule you add.

Structure

Four Components

Every engagement is built from the same four building blocks.

1

Annual

Platform Access

Access, infrastructure, security, compliance. Full platform across all 12 lifecycle stages with included agent-minutes allowance, standard support, and multi-user access.

  • All 12 lifecycle stages
  • Agent-minutes included
  • Up to 25 users
  • Standard integrations
2

One-time, per molecule

Capability Setup

Configure each intelligence capability for your molecule's specific context. One-time setup per capability — from competitive intelligence to trial design optimization.

  • 16 capabilities available
  • Configure per molecule
  • Bundle discounts available
  • Scales with portfolio
3

Annual, per molecule

Per-Molecule Intelligence

Ongoing intelligence for each molecule in your portfolio. Pricing adjusts by lifecycle stage — discovery through loss of exclusivity. Portfolio discounts as you add molecules.

  • Stage-aligned pricing
  • Portfolio volume discounts
  • Cross-molecule insights
  • Continuous monitoring
4

Usage-based

Consumption

Agent-minutes beyond your included platform allowance. Our agentic workloads run continuously — monitoring competitors, analyzing data, generating alerts. Usage scales with your intelligence needs.

  • Generous included allowance
  • Tiered overage pricing
  • Volume commitments available
  • Full usage transparency

Capabilities

16 Intelligence Capabilities

Each configured once per molecule. Available individually or as bundles.

Discovery & Development

Stages 0–48 capabilities

Competitive Intelligence

Real-time competitor monitoring for your target and mechanism

Synthetic Patient Cohorts

Generate synthetic phenotypes for your target population

Digital Twin Modeling

In-silico disease modeling with synthetic cohorts

Regulatory Intelligence

FDA/EMA guidance tracking for your regulatory pathway

Safety Phenotype Baselines

Establish expected safety profiles for your molecule

External Control Arms

Build synthetic comparator cohorts for your indication

Phenotype Stratification

Patient subgroup identification for trial enrichment

Trial Design Optimization

Adaptive design modeling for your pivotal trials

Commercial

Stages 5–118 capabilities

Brand Development

AI-assisted naming, positioning, and messaging framework

Concept Evaluation

Synthetic HCP and patient panels for your market

Segment Journeys

HCP and patient journey mapping for your therapeutic area

Synthetic Personas

Payer, HCP, and patient personas for your context

Messaging & Positioning

Messaging testing framework with rapid iteration

Competitor Simulations

War-gaming and competitive response modeling

Biosimilar/Generic Monitoring

Early warning system for IP challenges and entry timing

Institutional Memory Capture

Decision archive and knowledge transfer for successor programs

Bundles

Capability Bundles

Pre-configured packages with volume discounts. Mix capabilities to match your stage.

Clinical Development

  • External Control Arms
  • Phenotype Stratification
  • Trial Design Optimization
  • Safety Baselines

Launch Excellence

  • Brand Development
  • Concept Evaluation
  • Segment Journeys
  • Messaging & Positioning

Full Commercial

  • All 8 commercial capabilities
Best Value

Full Lifecycle

  • All 16 capabilities across discovery and commercial

Continuous Intelligence

How Teams Actually Use It

Our agentic workloads run continuously — not quarterly snapshots, not annual reports. Intelligence that operates at the speed your markets move.

Clinical

Weekly

Trial enrollment optimization

Data Inputs

  • Site performance data
  • Competitive trial activity
  • Regulatory updates

Market conditions change faster than traditional research cycles

Launch

Weekly

Messaging refinement

Data Inputs

  • Competitive claims
  • KOL sentiment
  • Payer feedback
  • Real-world evidence

Launch windows require rapid iteration; agency cycles are too slow

Growth

Daily + Weekly

Competitive response

Data Inputs

  • Competitor pricing
  • New indications
  • Market share data

Competitive landscape shifts require continuous monitoring

Traditional vs. Agentic Approach

AspectTraditional ResearchAgentic Intelligence
Update Frequency6–12 monthsContinuous
Response TimeWeeks to monthsDays to hours
Data IntegrationManual, periodicAutomated, real-time
Cost per InsightPer-study feesIncluded in platform

It starts with Ground Truth

You don't start with a platform contract. You start with Ground Truth — a continuously operating, evidence-grounded understanding of reality for your product. Whether that's a molecule in Phase II or a device approaching 510(k) submission, the first step is proving that the system understands your competitive landscape, your regulatory context, and your evidence base better than any slide deck or quarterly report.